“My aesthetic is about mixology and materiality, pairing contemporary and ancient, raw and refined, masculine and feminine." - Fie Isolde

The My Ray Collection stands as Fie Isolde’s first larger collection, the pieces in which tension first became central to the brand’s identity. Its genesis draws from fjords, long coastlines and deep forests, meadows, mountains, and river valleys.

These elements comprise the native country Fie was born into, filtered through the city she calls home now. A world, carved by glaciers and mountain walls over centuries, blended with old Hollywood glamour found in a single golden-hour afternoon. My Ray amalgamates the two.